Next Generation Telephony
Aug 24

Next Generation Telephony

Traditional phone systems are a dying technology

It’s common knowledge amongst telecommunications experts that ISDN is a dying technology. Indeed, BT intend to switch their ISDN network off entirely in 2025, and the general consensus is that the technology will be as good as gone within five years. But this traditional system is still being used by many businesses.  ISDN is a communications network that relies heavily on physical infrastructure, specifically copper wiring.

It came to prominence because it provided the opportunity to transmit voice and data over the same lines. However, because of its reliance on physical infrastructure to manage calls and additional functionality via a PBX (or multiple), this takes up space within business premises and requires resource to administer and maintain. Similarly, it is hard to add and remove new lines to an ISDN network because it requires the physical addition and removal.

So, what’s the alternative?

There are two future-ready solutions storming the market right now. SIP trunking and hosted telephony. SIP connects a business’s PBX to the provider’s national network via Broadband, Ethernet or a private circuit. Hosted telephony is a complete business phone system, delivered over the Internet and provided by a host and/or telephony company.

Which ISDN alternative is best for you?

 SIP Trunks

 SIP is a ready-made replacement for ISDN. It was born from a growing need for reliable, flexible and scalable communications technology. SIP Trunks enables growing businesses to manage communications effectively in line with demand.

Here are some of the main benefits:

  • Cost – One SIP channel can cost approximately 50% of the ISDN equivalent, plus you can benefit from free internal calls.

  • Scalability – Additional SIP trunks can be added in less than a minute meaning you can scale up and down as you need to easily.

  • Disaster recovery – SIP has built-in business continuity letting you reroute calls to an alternative location quickly and easily.

  • Compatible with Skype for Business – Our SIP trunks are integration tested and approved to interoperate with Microsoft® Lync / Skype for Business, allowing you to directly connect to the platform to make external calls.

Hosted Telephony

 Horizon is a complete communications service that provides a range of fixed and mobile telephony capabilities via an easy-to-use web portal. It allows you to manage your calls whilst enabling your

employees to maximise their productivity. An award-winning hosted system, Horizon, has helped us secure 1% of the UK hosted telephony market already, proving to be a desirable solution for many businesses.

The key benefits are:

  • Cost – Minimal capital expenditure due to no on-site system installation hardware and extremely competitive on-net rates over a business grade network.

  • Greater control – Take complete control of your phone system with an extensive range of call handling and management features, all operated through an easy-to-use web interface. Ideal for businesses with home workers or multiple sites.

  • Improved customer service – Enhance the service you can provide to your customers at all times with dynamic call handling, pre-recorded messages and seamless transfers at the touch of a button.

  • Reliability and security – We provide full support including training, number porting, provisioning and 24/7 UK-based customer assistance giving you complete peace of mind.

Fidelity Group offer both SIP trunking and hosted telephony! To find out more about how you can offer a stronger customer service using IP telephony solutions, please email sales@fidelity-group.co.uk or call 0800 840 6800 to book a free assessment of your current communication solutions.